华人号

登录更多 下载App

MINISO Singapore Celebrates Opening of its First IP Collection Store and Launch of Barbie Collection

2023-12-05 00:32

华人号:Seen·News

CHNM Singapore, December 2: Global lifestyle brand MINISO celebrated the opening of its fully refurbished VivoCity Mall store – reopening as the brand’s very first IP Collection Store in the country. The revamped store, which features MINISO’s new upgraded store format, brings a splash of color and a vibrant shopping experience to Singapore’s largest mall with a new storefront, bold interior, and a huge range of MINISO’s trendy IP products.

MINISO’s VivoCity Mall store is the brand’s largest store in Singapore. also has the largest number of IP product zones in the country, withCare Bears

With a fresh new interior design, eye-catching pink color scheme, and thoughtful layout, the store creates an even more joyful atmosphere for shoppers to explore the brand’s unique treasures. In line with MINISO’s upgraded store format, the store is divided into distinct zones according to the brand’s strategic categories, from toys and plushies, to fragrances and make-up accessories.

“We’re thrilled to be reopening our VivoCity store with an imaginative look and upgraded store format,” said Bella Tu, General Manager of MINISO Overseas Operations at MINISO. “The exciting visual design is sure to make a big impression on consumers, while the new format delivers a curated experience, making it easier and more enjoyable for shoppers to find old favorites and discover new surprises.”

Spreading festive cheer and showcasing its uniquely creative approach to the blind box category, MINISO set up a giant blind box Christmas tree at the entrance of the VivoCity store. The first of its kind from MINISO anywhere in the world, it spread seasonal joy while shoppers took photos with iconic blind box favorites, such as Toy Story’s Lotso Bear, Disney’s Stitch, Winnie the Pooh, and lots more.

Besides the magical blind box Christmas tree, shoppers were also delighted with a range of entertaining activities to mark the event. In a nod to the store’s dazzling pink design, the first 100 visitors to the store wearing pink clothes or accessories took photos and received goody bags worth $30. Meanwhile, lucky shoppers who shared their photos on social media also won gifts, and there were limited-time flash sales and prize drawers throughout the day.


The refurbishment of MINISO’s VivoCity store is part of MINISO’s ongoing store upgrade occurring across stores around the world as part of the brand’s goal to become a global lifestyle super brand. This ambition has also seen MINISO pursue rapid expansion in Asia and elsewhere. In Singapore, MINISO currently has stores all around the city, with plans to double the current number of stores in the coming year.

About MINISO

MINISO Group is a global lifestyle brand offering a variety of design-led lifestyle products. The Company serves consumers primarily through its large network of MINISO stores, and promotes a relaxing, treasure-hunting and engaging shopping experience full of delightful surprises that appeals to all demographics. Aesthetically pleasing design, quality and affordability are at the core of every product in MINISO's wide product portfolio, and the Company continually and frequently rolls out products with these qualities. Since the opening of its first store in China in 2013, the Company has built its flagship brand "MINISO" as a globally recognized retail brand and established a massive store network worldwide.

以上就是小编为您分享《MINISO Singapore Celebrates Opening of its First IP Collection Store and Launch of Barbie Collection》的全部内容,更多有关Singapore华人最新消息、新闻,请多多关注华人头条Seen·News频道。您还可以下载我们的手机APP,每天个性化推荐你想要看的华人资讯!
免责申明

1、本站(网址:52hrtt.com)为用户提供信息存储空间等服务,用户保证对发布的内容享有著作权或已取得合法授权,不会侵犯任何第三方的合法权益。

2、刊载的文章由平台用户所有权归属原作者,不代表同意原文章作者的观点和立场。

3、因平台信息海量,无法杜绝所有侵权行为,如有侵权烦请联系我们(福建可比信息科技有限公司 邮箱:hrtt@52hrtt.com),以便及时删除。

举报收藏
评论 (0条)
您需要登录后才能评论,点击此处进行登录。
登录后评论

下载华人头条

关于我们

© 2022 华人头条

服务热线 : 0591-83771172

福建可比信息科技有限公司 ©版权所有

ICP许可证号 闽ICP备10203582号

闽公网安备35010202000536号

直播备案号 闽ILS备201708250005

举报热线:0591-83771172

举报邮箱:hrtt@52hrtt.com

免责声明

1、本站(网址:52hrtt.com)为用户提供信息存储空间等服务,用户保证对发布的内容享有著作权或已取得合法授权,不会侵犯任何第三方的合法权益。
2、刊载的文章由平台用户所有权归属原作者,不代表同意原文章作者的观点和立场。
3、因平台信息海量,无法杜绝所有侵权行为,如有侵权烦请联系我们(福建可比信息科技有限公司 邮箱:hrtt@52hrtt.com),以便及时删除。