Jinjiang Footwear Expo Ended Successfully！The Intentional Turnover of 252,000 Participants Reached RMB 41.72 Billion

The four-day 26th China (Jinjiang) Footwear and the 9th Sports Industry Exposition [hereinafter referred to as the “Expo”] ended successfully. According to the data from the organizing committee, the number of participants in this Expo reached 252,000, an increase of 18.9% over the previous one. The intentional turnover reached RMB 41.72 billion, an increase of 15.8% over the previous session. There are more than 4,600 overseas merchants in this Expo, including about 950 people who came to Shanxi for the first time. Once again, it proves the strong attraction and unlimited potential of Jinjiang shoe industry and sports industry.

From “a silk” to “a pair of shoes”, the Expo always adheres to the core concept of “full-chain coordination” and is committed to promoting close cooperation and coordinated development of the upstream and downstream of the industrial chain. In this exhibition, the seven exhibition halls will systematically create a panoramic view of the industrial chain from chemical raw materials and shoe accessories to intelligent equipment and brand marketing, so that the audience can deeply understand the resilient advantages and unlimited potential of Jinjiang industrial chain.

Resonant with the development of private economy in Jinjiang, the Expo has developed for more than 20 years and has become one of the largest, highest-standard and most influential exhibitions in the sports shoes and apparel industry in China and even in the world. Each exhibition attracts a large number of international exhibitors and professional buyers from all over the world, and builds a development mechanism of “exhibition and trade linkage” for its products going global.

“This is a great exhibition, with different gains every time. In Jinjiang, the complete supply chain is amazing. The materials we want can be found within half an hour, which is not available elsewhere.” Satya Narayan Shrestha, a buyer from Nepal, said that he had ordered some shoemaking equipment to attend the matchmaking meeting. Looking forward to the future, he hopes to establish a longer-term business relationship with the shoe material enterprises in Jinjiang and be “good friends forever”.

This exhibition attaches great importance to promoting the internationalization process and improving the quality and efficiency of supply and demand docking, focusing on the “precise docking” and “two-way travel” of supply and demand matching, and constantly improving the scale and quality of overseas merchants on the basis of steadily increasing the number of domestic merchants. In terms of channel expansion, the Expo relies on the mainstream media outside the country and overseas social platforms such as TikTok to accurately launch and link the well-known overseas exhibition, and the global exposure and awareness are constantly improving.

In addition to the display of the traditional shoes and clothing industry, this Expo has also injected more sports elements, focusing on the new trends, new technologies and new materials in the sub-sectors of event experience, sports leisure and health services, so as to create a comprehensive sports industry event integrating sporting goods, sports marketing, sports culture and sports services, and continuously enrich the connotation and extension of the exhibition.