【朗读者海外精英】061期 彭良键：媒体情结 多彩人生

卷首语

-多彩人生-

A Colourful Life

文/译 • 彧蛇/红漫

彭良健说，人人都有自己看生活的角度，不能说怎样的生活更舒适。只要知足常乐，平平淡淡过一生就是最好的。对他自己的人生，他用“稀里糊涂”四个字来形容他上大学、选专业、读博士的过程。用“不安分”来形容自己受不了久居人下的滋味而放弃安稳工作的经历。用“不做就不做，一做就要做好”的理念来形容自己成功创建的各个项目。

或许是因为他出生在一个民风极之厚道淳朴的湖南省贫困县，他有山里人的牌气，容易相处，并乐于助人。因为从小的贫困曾得到许多朋友的资助，出国后，他在有能力的条件下，经常帮助别人。他笑着说：“我希望我的所有朋友活得都比我好——这样我就可以沾朋友的光了……”

实际上，彭良建把回馈社会作为自己的人生信条，通过创建网站，帮助新移民适应社会，弘扬中国文化，增进中加交流，积极为社会做贡献。彭良健还扶持年轻人创业，参与项目孵化和推广，帮助加拿大中小企业拓展市场。

彭良健曾任多伦多华裔媒体工作者协会会长，多伦多华人头条联合负责人。他身兼加拿大湖南商会会长、世界摄影师联盟主席等。他获得的奖项包括加拿大华人电视台首届“移民快乐大使”称号、加拿大新时代电视台首届新移民“新枫采”创业奖、湖南省政府颁发的首届“湖湘之子”荣誉称号等。

对于自己的成功，彭良键保持低调：“我个人不吹嘘，能做出成绩，机会自然就会来找你。”这也是故事主人翁做人的一贯信念。

preamble

-A Colourful Life-

多彩人生

written & trans. by • Shadow Snake / Eva Song

Jeff Peng said that everyone has their own perspective on life, and there is no definitive answer as to which kind of life is more comfortable. As long as one is content with what they have and lives a simple life, it would be the best way. He described his own life journey of going to college, choosing a major, and getting a Ph.D. as "confused and unclear." He used the concept of "restless" to describe his experience of being unable to tolerate being controlled and dominated by others in a stable job and giving it up. He used the principle of "if you do something, do it well" to describe the successful projects he has created.

Perhaps because he was born in a very honest and simple county in Hunan Province, he has the charm of a village folk, and is easy to get along with and willing to help others. Because he received a lot of support from friends when he was poor as a child, he often helps others when he is able to do so after going abroad. He smiled and said, "I hope all my friends live better than me - so I can share the joy of their success..."

In fact, giving back to society has been Peng's life creed. He actively contributes to society by creating websites to help new immigrants adapt to society, promoting Chinese culture, and enhancing China-Canada exchanges. Peng also supports youth in entrepreneurship, participates in project incubation and promotion, and helps Canadian small and medium-sized enterprises expand their markets.

Peng has served as the president of the Toronto Chinese Media Workers Association and the co-president of the Toronto Chinese Headlines. He also holds positions such as the president of the Canadian Hunan Chamber of Commerce and the chairman of the World Photographer Alliance. The awards he has received include the title of "Immigrant Happiness Ambassador" at the first Canadian Chinese TV Station Immigration Awards, the first "New Maple Harvest" Entrepreneurship Award at the Canadian Fairchild TV Station Immigration Awards, and the first "Son of Hunan" honorary title awarded by the Hunan Provincial Government.

Regarding his own success, Peng remains modest: "I don't boast about myself. If you can achieve results, opportunities will naturally come to you." This is also the owner of the following story's consistent belief in life.

彭良健和他的媒体情结

文/伊人在岸 译/郎文玲

彭良健是普通到把他扔到人群里就很难找出来的人。可是就这样一个普通的人，移民加拿大后，却对媒体产生了不舍的情结，做出了不凡的事业。

1982年毕业于湖南大学

Graduated from Hunan University in 1982.

走出贫困的故乡

彭良健出生在中国湖南省非常偏远、贫困的桂东县。父亲在县城的新华书店当经理，母亲是医院的药剂师。彭良健是三个孩子中的老大，下面还有弟妹。日子过得虽然普通，但也健康、快乐地成长起来。在父亲的影响下，彭良健从小就喜欢读书。然而，天有不测风云，在彭良健高中没有毕业的时候，父亲因医疗手术事故离世了。母亲一人支撑着家庭，经济上骤然紧张起来。

“为了补贴家用，我挑过砖、卖过河沙、捡过煤渣。”彭良健面色平静地说着以前那些沉重的苦难。

高中毕业后，彭良健下乡做过知青、招工当过工人。那个年代没有关系上不了大学，但劳苦生活阻止不了他对知识的渴望，他在农工闲时坚持自学。“我很幸运。”彭良健说。改革开放，中国恢复了高考制度，1978年，彭良健报考并顺利地被湖南大学录取。拿着录取通知书的彭良健兴高采烈地回家报喜，却又得知母亲生病，需要做一个大手术。

面对这些年在生活重压下的母亲，彭良健决定等母亲做完手术再决定是否去上大学。母亲却坚持要他先答应上学，自己才会去做手术。彭良健最终没能拗过母亲的坚持。在亲朋好友的资助下，他不舍地离开温暖的家，走上了求学之路。

与媒体结缘

大学毕业后彭良健被留校教学。1991年，他赴英国苏格兰的Strathclyde大学进修后被留下攻读博士，同时获英国国家电力公司的资助承接合作科研项目，科研成果被选登在IEEE、IEE和Electric Power等专业杂志上。1997年博士毕业，他立即回中国到母校教学，但因孩子不适应国内教育和生活而移民到了加拿大多伦多，在Telus通讯公司觅得一份薪水不错的IT工作。

彭良健在安定下来之后，就开始发现华人能得到当地资讯的来源非常有限，尤其是新移民，很多都对各项事务去哪儿、如何办理，如何安排孩子的学校，如何找工作等茫然无绪，往往整个家庭在一段时间内都处于莫名的焦虑不安中。他还观察到，华人同事在公司午餐热饭，饭菜味儿在室内经久不衰地弥漫；上班时间大声电话华语聊天，招致其他同事侧目。一些人周末假日去钓鱼，却因误入或不尊重私人物业而发生冲突甚至被报警。“如果大家都能随乡入俗，及时地了解到相关的资讯，就能比较好地融入这儿的社会，就能生活得更好、更开心。”彭良健说。

万圣节时，他留意到一些华人家长带着自己的孩子沿街要回满兜的糖，自家屋里却黑着灯，不给前来”trick or treat”的孩子开门。彭良健对此疑惑：“怎么可以只知道拿来，却不知道付出呢？”

他感到心中有什么在萌动：“我们华人来到这里定居，要有主人的心态，要为社会做贡献。我们的文化有着深厚的底蕴，我们要自己要去弘扬。要树立我们在这里的形象，不卑不亢地在这里学习、工作、生活。”

他决定要办一个网站。“这里地广人稀，做其他工作受众面太小。网站是一个受众最广泛、最直接的平台，资讯也能以最快的速度到达受众，”他说，“不过，我当时切入的时机不太好，那时正是 .com的低谷时期，网站一家接一家地倒闭。一名同事还专门给我看一个倒闭网站的墓碑网页，每一个墓碑上都写着一家倒闭网站的名字及其创立、关闭日期，甚至还标明了这家网站烧了多少钱和关停前的最后一则消息。”

1997年荣获英国Strathclyde大学博士学位

In 1997, received a doctorate from Strathclyde University in UK.

周围的人都在劝阻，大家也不看好这件事。一向随和的彭良健这次却是异常地执拗。他在枫下论坛上发帖子，招到7个志同道合的同伴，于是，2002年，“多伦多在线”（torcn.com）诞生了！

从网站初创、维护更新到点击率不断增长，乃至有了稳定的访问客户群成为加拿大中文门户网站之一，彭良健一直拿着照像机东跑西颠，活跃在各种各样的社区活动中。而且，工科出身的他，开始自己配图写新闻。他还和《世界日报》（World Journal）互换资源——《世界日报》可以使用他的图片，他能在“多伦多在线”可以使用《世界日报》的文稿。

“我的文字都会配大量的图，”彭良健说，“人们特别喜欢看文章的配图，文字的传播力很强大，图片更强大，即便人们没时间细看文字，图片也会传递强大的现场感染力。”

他接着说：“视频的冲击力又比图片强大。所以，我后来又在湖南老乡资助下联合创办了全牌照的电视台：加拿大国际电视台，通过Bell和Rogers播放。内容有90%是中文，包括普通话和粤语节目，10%是英文。我从中国一些电视台获得许可，播放它们的节目。”

“可惜，我们的订户数量没上去，三、四年后只好停办了。办电视台耗费了很多精力和心血，都荒废了‘多伦多在线’，”彭良健惋惜地说，不过，同时也很自信：“网站粉丝的关心从来都没有停止过，经常会有人问起。所以，我现正在在考虑恢复网站，这次会更侧重商业市场推广，要帮助更多的企业盈利，企业盈利才能更好地回馈社会。”

回馈社会是彭良健的一个信条。“早年，我家境困难，上学除了母亲帮我，都靠亲朋好友的帮助。”他说。的确，上大学四年，他的笔记本都是用朋友赠送的白纸自己装订而成，衣服也来自好友，可以说他是在一起长大的朋友资助下完成了学业。“后来工作、留学、移民到创办网站以及我所做的各项事业，都有朋友扶持、共同努力。我对朋友、对社会充满了感恩之情。我有两个人生理念：一，我要尽力地帮助别人来感谢帮助过我的人；二，我希望朋友们都能过得比我好！所以我选择了媒体，媒体最能帮我达成我的理念，而且，媒体能够发挥比较极致的作用，比如华人受到不公平对待或欺凌时，媒体可以发声；有灾难时，媒体可以发起筹款。”

提升自我价值

“我感觉从事媒体工作帮助我提升了自我价值，”彭良健说。他为此举了一个事例。

加拿大白求恩医学发展协会（Bethune Medical Development Association of Canada）和加拿大白求恩医学基金会（Bethune Medical Development Foundation of Canada）每年都会两次组织10到20个由专家和医生组成的医疗队到中国进行义务交流。作为媒体人，彭良健都会跟随几个小分队深入到不同的医疗机构和医院里去，记录学术和医术的融合、碰撞，记录感人的瞬间。

去中国的专家医生都是牺牲了年休假提供义务治疗，非常敬业。有时候飞机晚点，他们来不及去酒店就直奔医院上手术台。其中，来自加拿大汉密尔顿市圣玛丽全科医院（St. Mary’s General Hospital）的心血管外科主任Yves LeClerc教授给彭良健留下了深刻印象。每次给病人动大手术前，LeClerc医生都只吃酸奶少喝水，手术台边一站就是4、5个小时，甚至更长，全神贯注。有一次彭良健替他买高铁票，从护照上看到老医生出生于1948年，已是68岁高龄。“他不顾自己体力和精力的疲累而孜孜不倦，真的是深深触动了我。”彭良健说。

他还说：“去过中国的专家医生们很喜欢中国，回加拿大后都会在各种机会和场合讲述真实的中国，称赞那儿的发展速度。这种称赞，远比我们华人自己说中国好来得有效果！”

他笑着说：“总有人说在加拿大难，但华人在加拿大还是有优势，最大的优势就是可以背靠中国，为加中两国架起互通桥梁。只要我们努力，融入社会，就会有成就！”

除了他参与创办的媒体，彭良健还是华人头条多伦多通讯社的联合负责人，也当过多伦多华裔媒体工作者协会（Toronto Chinese Media Professional Association）会长。他以媒体走入、了解社会，帮助了许多朋友和团体，结识了许多不同族裔的朋友，现在又在积极地扶持年轻人创业，参与Web 3.0 项目的孵化和推广, 踏进了更高一层的“去中心化社交媒体”。他说：“我庆幸自己借媒体扩大了视野，接触到不同的领域，让自己的人生之路更加宽广，生活的更有意义！”

2013年3月作为媒体人员到多伦多国际机场迎接中国熊猫

In March 2013, as a media personnel, greeted the arrival of panda at the Toronto International Airport from China.

其实，彭良健不仅仅是个媒体人。他帮助加拿大中小企业联盟（CFIB）拓展华人市场；疫情期间，组织发起了6个种菜园艺群，当起了“菜农”；通过参与公司重组并购上市走入了金融投资领域。他还得过各种不同的奖项，如加拿大华人电视台首届“移民快乐大使”称号、加拿大新时代电视台首届新移民“新枫采”创业奖（New Maple Leaf Entrepreneurship Award）、湖南省政府颁发的首届“湖湘之子”荣誉称号等，身兼多个行业机构的职务，如加拿大湖南商会会长、加拿大中国商会团体联盟共同主席、加中矿业矿产协会副会长、加拿大移动电商出海平台高级顾问、世界摄影师联盟主席等等。

彭良健这个普通人，过的是不普通且多彩的人生哦！

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Jeff Peng and his Media Devotion

by: Yiren / Tr. By Wendy Lang

Jeff Peng is so ordinary that it is hard to find himthrown into a crowd. However, such an ordinary person, after immigrating to Canada, developed an obsession withmedia and has made an extraordinary career of it.

在湖南省桂东与母亲合影

Photowith mom and family in Guidong, Hunan Province.

Coming Out of an Impoverished Hometown

Jeff Peng was born in a very remote and impoverished Guidong County in Hunan Province, China. His father worked as a manager at the Xinhua Bookstore in the county and his mother was a pharmacist in a hospital. Peng is the eldest of the three children; he has younger siblings. Although the life was ordinary then, the children still grew up healthy and happy. Under the influence of his father, Peng is fond of reading ever since he was a child. However, before Peng graduated from high school, a bolt from the blue, his father passed away due to a medical operation accident. His mother had to support the family all by herself and the family financial situation suddenly became stretched tight.

“In order to subsidize my family, I had done jobs such as carrying bricks, selling river sand, and collecting cinders,” Peng said calmly about those sufferings in the past.

After graduating from high school, Peng went to the countryside to work as an educated youth; then, he was recruited to factory as a worker. In those years, you could not go to universities, if you did not have strong family background. Hard life couldn't stop his desire for knowledge, even he seemed to have no chance to go to university. He insisted on self-study when he was not working. “I'm very lucky.” Peng said. After China'sreform and opening up to the world, China resumed the college entrance examination system. In 1978, Peng applied for the examination and was successfully admitted by Hunan University. Holding the admission notice, Peng happily went home to announce the good news, but only learned that his mother was ill and needed major surgery.

Facedwith his mother, who had been under pressure from life for all these years, Peng decided to wait for his mother to complete the operation before deciding whether to go to university or not. But his mother insisted that he had to agree to go to university first, before she would go for the operation. In the end, Peng failed to overcome his mother's insistence. With the support of relatives and friends, he reluctantly left his warm home and embarked on the road of studying.

Encountered the Media

After graduating from university, Peng was detained for teaching after graduating from school.In1991, he went to the University of Strathclyde in Scotland for advanced studies and was chosen to study for a doctorate. At the same time, he was funded by the British National Electricity Corporation to undertake cooperative scientific research projects. The scientific research results were selected and published in professional journals such as IEEE, IEE and Electric Power. After graduating with a Ph.D. in 1997, he immediately returned to China to teach at his Alma mater. However, he had to immigrate to Toronto, Canada because his children could not adapt to domestic education and life in China. Fortunately, he found a good-paying IT job in Telus Communications.

As Peng settled down, he began to find that Chinese people had limited access to local information, especially new immigrants. Most of the time, new immigrants are at a loss as to where and how to get things done, how to arrange children's schools, how to find a job, etc. Often the whole family is in a period of inexplicable anxiety.

在国际电影节上接受何胡景市议员贺信

Accepted a congratulatory letter from Councillor Alan Ho at the International Film Festival.

He also observed that Chinese colleagues loved to warm their lunch at the company and the smell of the food permeated the room for a long time; during working hours, they chatted loudly on the phone in Chinese, which aroused the attention of other colleagues; some people who went fishing over the weekend or on holidays were reported to the police for straying into or disrespecting private property.

“If everyone can follow the local customs and learn the relevant information in a timely manner, they can better integrate into the society here and live a better and happier life.”Peng said.

On Halloween, he noticed that some Chinese parents took their children down the street to get bags full of candy, but the lights were dark in their own houses and they would not open the doors to children who “Trick or Treat”at their door ways. Peng wondered: “How can you only know to take, but do not know to give?”

He felt something stirring in his heart: "When we Chinese came here to settle down, we should have a master's mentality and make contribution to society. Since our culture has a profound heritage, we have to carry forward to wherever we are at. We should establish our image here and study, work and live here without being humble or overbearing."

He decided to start a website. He said: “The land here is sparsely populated, and the audience from other means is too small. The website is a platform with the widest and most direct audience; through the platform, information can reach the audience at the fastest speed. But my timing wasn't good. It was the trough of the dotcom industry, and one site after another was going out of business. A colleague even showed me a tombstone page of closed websites. On each tombstone of closed websites in that page was the name of a dead site, the date it was founded, the date it was closed, and even the amount of money it had burned off and the last message before it was shut down.”

People around were dissuading, even his wife was not optimistic about this matter. Peng, who normally was easy-going, was unusually stubborn this time. He posted on The Rolia Forum and recruited 7 like-minded companions, so in 2002, “Toronto Online” (torcn.com) was born!

From the establishment of the website, maintenance and update information of it, to the continuous increase in click rate and even a stable customer base, to become one of the Canadian Chinese portals, Peng has been running around with a camera, very active in various community activities.

Moreover, trained as an engineer, he began to write news with his own pictures. He also swaps resources with the “World Journal” -- “World Journal” can use his pictures, and he can use World Journal's manuscripts in “Toronto Online”.

"My text is always accompanied by lots of pictures," Peng said. "People like to read the articles with image. The text is very powerful, but images can convey even stronger on-site impact."

与加拿大专家医生到湖南湘潭市中心医院交流

Communicated with Canadian experts and doctors while visiting Xiangtan Central Hospital in Hunan Province, China.

He continued: "Video is even more powerful than pictures. Therefore, I later co-founded a full-license TV station with the support of my fellow hometown-mates from Hunan: Canadian National Television, broadcast via Bell and Rogers. 90% of the content is in Chinese, programs both in Mandarin and Cantonese, and 10% is in English. I also got licenses from some Chinese TV stations to broadcast their programs."

"Unfortunately, the number of our subscribers did not increase enough, and we had to stop running the Station after three or four years. It took a lot of energy and effort to build a TV station thence "Toronto Online" was neglected," Peng said regretfully, but at the same time he was very confident: "the concern from fans of the site never ceases and people often ask about it. Therefore, I am now considering restoring the website, this time we will focus more on commercial marketing; we like to help more enterprises profit; when corporate profits, they can give back to society much more."

Giving back to the community is one of Peng's beliefs. "In the early years, my family was in a difficult situation. Apart from my mother helping me to go to school, I relied on the help of relatives and friends," he said. Indeed, during his four years in university, his notebooks were bound by himself with white paper given by his friends and his clothes were also donated byhis friends. It can be said that he finished his studies with the financial support of the friends he grewup with. "Later on, I worked, studied abroad, immigrated, started a website, and all the other undertakings I have done, all were joint efforts and supported by my friends.I am full of gratitude to my friends and society. I have two life philosophies: first, I will try my best to help others to thank those who have helped me; second, I hopemy friends can live better than me! Therefore, I choose the media, which can best help me achieve my philosophies. Moreover, the role of the media can be played to a relatively extreme level. For example, when the Chinese are treated unfairly or bullied, the media can speak up. When there's a disaster, the media can initiate fundraising."

Enhance Self-significance

"I feel that working in the media has helped me increase my self-significance," said Peng. He gave an example for this.

Twice a year, a team of 10 to 20 medical experts and doctors is sent to China for voluntary exchanges byBethune Medical Development Association of Canada and Bethune Medical Development Foundation of Canada. As a journalist, Peng would follow several small teams to different medical institutions and hospitals to record the integration and impact of academic and medical skills, and record touching moments.

The experts and doctors who go to China sacrifice their annual leaveto provide voluntary treatment, and they are very dedicated. Occasionally the plane arrived late, they would go straight to the hospital for the operating table before they could go to the hotel. Among them, Professor Yves LeClerc, Director of Cardiovascular Surgery at St. Mary's General Hospital in Hamilton, Canada, left a deep impression on Peng. Before each major operation, Dr. LeClerc would only eatyogurt and drink little water, and would standat the operating table for four or five hours, or even longer. He always concentrates on the operation wholeheartedly. Once Peng helped to buy a high-speed rail ticket for him. From the passport, he saw that the senior doctor was born in 1948 and was already 68 years old. "His dedication, regardless of his physical engrossment and mental exhaustion, really touched me deeply," Peng said.

"Doctors and specialists who have been to China like China very much," he said. "When they return to Canada, they will tell the real China and praise the speed of development there at various opportunities and occasions. This kind of praise is far more effective than us Chinese saying that China is wonderful!"

被加拿大总理特鲁多接见

Greeted by Canadian Prime Minister Justin Trudeau

He smiled and said: "Some people always say that it is difficult to live in Canada, but Chinese here have advantages living in Canada. The biggest advantage is that they can lean on China. We should build a bridge of communication between Canada and China. As long as we work hard and integrate into society, there will be achievements here!"

In addition to the media he co-founded, Peng is also the co-director of “Chinese HeadlineNews Media” and the President of the Toronto Chinese Media Professional Association. He entered and understood the society through the media, helped many friends and groups, and made many friends of different ethnicity. He is now actively encouraging young entrepreneurs, helping to incubate and promote Web 3.0 projects, and stepping into the next level of "decentralized social media". He said, "I am glad that I have expanded my horizons and reached out to different fields through the media, which has broadened my life path and made my life more meaningful!"

In fact, Peng is not just a media person. He helped the Canadian Federation of Independent Business (CFIB) expand the Chinese market; during the pandemic, he organized and launched 6 vegetable gardening groups and becamea "vegetable farmer"; he entered the field of financial investment by participating in the company's restructuring, mergers, acquisitions and listing. He has also won various awards, such as the title of the first "Happy Immigrant Ambassador" of Canadian Chinese TV, Fairchild Television's“New Maple Leaf Entrepreneurship Award” for new immigrants, the honorary title of the first "Son of Hunan" issued by the Hunan Provincial Government, etc. He has also held positions in various industry organizations: President of Hunan Chamber of Commerce in Canada, Co-Chairman of Federation of Canadian Chinese Chambers of Commerce, Vice-President of Canada China Mining & Minerals Association (CCMMA), Senior Consultant of Canadian Mobile E-commerce Overseas Platform, and Chairman of International Photographers Federation.

Jeff Peng, an ordinary person, lives an extraordinary and colorful life!

【彭良健】湖南人，1973年下乡当过知青，1975年水电站当过工人。1982年毕业于湖南大学，1991年获取英国文化委员会资助赴英国学习，1997年获得Strathclyde大学博士学位，移民加拿大多伦多，曾在Telus和安省教师学院做IT工作，2022年创办《多伦多在线》网站，2008年获加拿大新时代电视台首届《新枫采》创业奖。2009年获奖湖南省首届“湖湘之子”。 联合创办《多伦多国际摄影节》，联合创办《加拿大国际电视台》。资深媒体人和天使投资人，参与公司并购重组上市，投资参与Web 3项目。爱好旅游摄影、种菜和写作。