The Blessed State Welcomes Guests

3 Lanes and 7 Alleys is a popular scenic spot in China.

There is less than a month before the 2025 Spring Festival, the Spring Festival tourism market has obviously warmed up. The “2025 Spring Festival Tourism Market Forecast Report” shows that compared with last year’s Spring Festival, consumers’ willingness to travel is unprecedentedly high this year, domestic travel and inbound and outbound travel will fully bloom, and the travel radius of domestic travel will be further expanded. Recently, the reporter visited a number of travel service platforms, travel agencies and tourist attractions and learned that Fuzhou, which is full of flavor, is a Spring Festival tourist destination for many tourists.

This year’s Spring Festival, cultural experience is expected to become the biggest highlight of tourism. It is the choice of many tourists to experience the traditional folk culture and the “authentic China Year”.

According to Ctrip data, Fuzhou ranks second in the list of niche destinations in the Spring Festival, making it one of the most concerned “New Year Tour” cities for tourists.

A large number of strategies about “New Year Tour” have emerged on the internet, and many families and individuals have begun to plan their Spring Festival trips. Ms. Chen from Zhejiang also showed off her trip to the festival, “I found that Fuzhou’s folk activities are very rich. Our family plans to experience it in Fuzhou on the first day of the first day, such as wearing three hairpins to watch folk performances in 3 Lanes and 7 Alleys, and going to the surrounding villages to see Gods, dragons and lions and fireworks shows.”

In order to welcome tourists from all directions, Fuzhou will hold cultural performances, ICH exhibitions, cultural exhibitions and other activities to welcome the Spring Festival, such as the folk cultural activities on both sides of the Taiwan Strait and the “Fu” cultural exhibition in Fuzhou Lantern Festival, and the online consumption season of Fuzhou Cultural Tourism in the New Year will be held by online travel agents in the United Nations, with preferential packages for Fuzhou Cultural Tourism products, blind boxes for promotion and RMB 1 million red envelopes.

“At the moment when the ways of celebrating the Spring Festival are becoming more diversified, the “New Year Tour” is a vivid embodiment of the return of traditional culture.” Han Ming, president of the Municipal Tourism Association, said that people pay more and more attention to the tradition of the Spring Festival and take the initiative to understand the cultural connotation of the Spring Festival.

Under the superposition of multiple demands of returning home for reunion, visiting relatives and friends and going on holiday, parent-child travel and family travel are still a major feature of the 2025 Spring Festival tourism market. Fuzhou, which is warmer and more comfortable, has become a destination for many tourists.

For family tourists, hot spring vacation is a popular choice to pursue relaxation. Taking a family to soak in a hot spring can not only meet the family’s relaxation needs, but also add a sense of ceremony to the New Year’s Eve. According to the relevant person in charge of a hot spring park in the urban area, at present, the hot spring park has launched activities to welcome the Spring Festival. “Due to the rising popularity of Fuzhou cultural tourism, it is estimated that the daily passenger flow will exceed 500 during the Spring Festival.” The person in charge said.

Characteristic homestays are also very popular. In Lianjiang, you can feel the beauty of ancient style, petty bourgeoisie and folk custom; In the Shexiang Town B&B in Bajing Village, Songshan Town, Luoyuan County, you can see the scenery of Shexiang Town, and you can also experience tie-dyeing, lacquering fans and clothing shooting ... Many B&B owners in Fuzhou told reporters that the Spring Festival is the hottest time for business. According to the previous booking situation, the rooms before the fifth day are in short supply.

Faced with the market demand, Fuzhou has launched the “Blessed State Village Tour- Good New Year in Fuzhou Village” New Year country tour discount and the hot spring scenic spot “Wandering in Hot Springs Lanes” discount to provide visitors with a better winter experience.

With the introduction of China’s 240-hour transit visa-free policy and the orderly expansion of visa-free “friends circle”, Fuzhou has welcomed more overseas tourists. By December 23, 2024, Fuzhou Airport had operated 129 domestic and international routes, providing more choices for inbound and outbound passengers.

In the Year of the Snake, outbound travel during the Spring Festival still maintains the growth momentum. The Qunar data shows that the price of outbound air tickets for the Spring Festival dropped by 12% year-on-year, and the average booking price of international hotels for the Spring Festival also dropped by about 10% compared with last year. “This Spring Festival has an 8-day long holiday. If you take 2 days off before the festival, you can take 11 days off. I’m going to take an annual leave, go home early for the New Year with my family, and go to Japan after the New Year’s Day.” Fuzhou citizen Mr. Zou said.