“移民火星”还是“守护地球”？这场发布会给出答案

8月4日， 恰逢蒙牛集团成立24周年之际，蒙牛集团全球合作伙伴答谢会在呼和浩特举行。来自政府机关、行业协会、科研院所及高校、全球产业链合作伙伴、媒体机构的有关负责人、院士专家和中外媒体记者的300余人出席了答谢会。

蒙牛集团总裁卢敏放表示，蒙牛将从可持续、创新力、数智化、品牌力四个方向共同发力，通过全球顶级运动IP和“天生要强”蒙牛精神形成共鸣，实现推动更健康的生活方式和精神状态，助力中国迈向世界奶业强国。

Mengniu Group's President, Lu Minfang, stated that Mengniu will focus on sustainability, innovation, digitalization, and brand strength. Through resonating with top global sports IPs and the "Born for Greatness" Mengniu spirit, they aim to promote healthier lifestyles and mental well-being, and contribute to China's journey towards becoming a world-leading dairy powerhouse.

人均一片绿洲，每一个进球都算“树”

展望2049，可持续发展是全球乳业高质量发展的必然选择。“蒙牛要成为中国乳业气候领袖，我们已发布行业领先的碳中和战略，持续推进6大环节15大举措减碳”，蒙牛集团执行总裁李鹏程表示，通过单产提升、新能源利用、饲料改善、碳捕捉技术等一系列举措，蒙牛将实现上游牧场减碳100万吨，守护奶源地生态环境永续发展。

李鹏程还透露，蒙牛将以全球领先的制造效率、能耗效率，以最少的资源消耗，实现环境的生态友好，2030年前力争将旗下所有工厂打造成为绿色工厂。

Li Pengcheng further revealed that Mengniu will strive to achieve leading manufacturing and energy efficiency globally, with the least resource consumption, to create eco-friendly and environmentally sustainable "green factories" for all its facilities by 2030.

据悉，蒙牛将持续开展植树公益活动，联动各项运动赛事，将每一个进球和得分都转化为一棵棵树木，种在乌兰布和沙漠，实现2049人均一片绿洲的可持续发展愿景。

下一杯奶，创新重新定义

打造个性化全生命精准营养奶，成为2049奶业新世界的着力点。蒙牛将会通过生命营养奶这一载体，着力打造一杯面向未来的“三好牛奶”。

蒙牛集团助理副总裁、全球研发创新中心营养科学研究院负责人张旭光这样解读：第一好是好的来源，充分融合牛奶、羊奶等不同奶源，以更可持续的方式实现多种不同来源优质营养成分的搭配。

Zhang Xuguang, assistant vice president of Mengniu Group and head of the Global Research and Innovation Center Nutrition Science Research Institute, explained: The first "good" is from good sources, fully integrating different milk sources such as cow's milk and goat's milk to achieve a sustainable combination of various high-quality nutritional components from different sources.

第二个“好”是好的组合。蒙牛生命营养奶可以针对老年人、儿童等不同人群和代谢健康、心血管健康等特殊需求进行营养素强化，实现以奶为载体的针对特定功能的营养素组合递送体系。

The second "good" is good combinations. Mengniu Life Nutrition Milk can enhance nutrients for different groups of people, such as the elderly, children, and those with specific needs like metabolic health and cardiovascular health. This achieves a nutrient delivery system based on milk, tailored to specific functionalities.

第三个“好”是好的个性化选择。蒙牛未来将把精准营养技术融入到生命营养奶的设计中，借助个性化评价算法系统生成精准营养配方。

The third "good" is personalized choices. In the future, Mengniu will integrate precision nutrition technology into the design of Life Nutrition Milk, utilizing personalized evaluation algorithms to generate precise nutrition formulas.

AI在身边，ài在蒙牛

蒙牛数智化3.0的战略，将重点利用AI赋能的数智化双飞轮，引领乳品行业智能化的新起点。“智慧左脑”供给侧飞轮，集合智能研发、云养牛智慧牧场、智慧工厂等数智化方案，多维度协同匹配消费者价值需求；“智慧右脑”消费侧飞轮，从消费者互动、智能营销、敏捷履约等多维度集成，实现消费数据推动供给侧精细化提效；“企业智慧大脑”管理智能化系统平台则是两个的数据纽带。

蒙牛的AIGC平台，将覆盖100+智能化业务场景，让每个蒙牛员工在AI赋能下都变成“超级员工”。

蒙牛集团CDO李琤洁在会上重磅发布“全球首个营养健康领域模型”MENGNIU.GPT。基于该模型的AI营养师将助力每个家庭可以拥有全天、即时、高质量的营养健康服务。该模型将向上下游生态开放，跨界引领大健康生态。

During the event, Mengniu Group’s CDO, Li Chengjie, unveiled the "world's first nutrition and health domain model" MENGNIU.GPT. AI nutritionists based on this model will provide every family with all-day, real-time, high-quality nutrition and health services. The model will be open to the upstream and downstream ecological chain, pioneering the development of the broader health ecosystem.

携手百年世界杯，共赴百年蒙牛

2030年，国际足联世界杯将迎来赛事创办一百周年。

蒙牛集团总裁卢敏放在会上宣布，蒙牛与国际足联成功续约，实现“大四喜”，正式成为2026年FIFA世界杯、2027年FIFA女足世界杯和2030年FIFA世界杯全球官方赞助商，共同续写百年世界杯，共赴百年蒙牛。

 Mengniu Group's President, Lu Minfang, announced during the event that Mengniu has successfully renewed its partnership with FIFA, achieving a "Grand Slam". Mengniu has officially become the global official sponsor for the 2026 FIFA World Cup, 2027 FIFA Women’s World Cup, and 2030 FIFA World Cup, continuing the legacy of the centenary World Cup and embarking on the centennial journey with Mengniu.

“通过世界杯这一全球顶级赛事，蒙牛代表中国品牌站上世界舞台”，卢敏放表示，“蒙牛将全面开启全球化进程，和全球顶级体育赛事一起将健康和快乐带给全世界，与每一位消费者一起要强绽放”。

"Through the FIFA World Cup, a top global event, Mengniu represents Chinese brands on the world stage," said Lu Minfang.

"Mengniu will fully embrace globalization, bringing health and happiness to the world alongside top global sports events, and shining brightly with every consumer."

未来已经到来，希望引领前行。从草原牛到世界牛，蒙牛历经24年快速发展。如今，踏上“建设百年企业”的新征程，蒙牛集团将以创新力、数智化、品牌力和可持续发展为四大支柱，全面引领中国乳业高质量发展，成就世界一流品质、打造世界一流品牌、建设世界一流乳企，携手全球合作伙伴，共同建设人类和地球的美好未来。

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