2025 Baishui Dukang Partners' High-Quality Development Symposium Successfully Held in Lijiang, Yunnan

On April 8, 2025, over 200 industry leaders, renowned experts, Baishui Dukang brand partners, and mainstream media representatives gathered in Lijiang, Yunnan, for the **"2025 Baishui Dukang Partners' High-Quality Development Symposium."** Hosted by Wang Yongsheng, President of the group, the event delved into key topics such as industry trends, brand strategy upgrades, and eco-friendly development pathways, collectively shaping a new five-year vision for Shaanxi Baishui Dukang.  

**Gathering of Industry Experts**  

The symposium brought together an elite panel of industry authorities, including:  

- **Han Beizhong**, Professor and Doctoral Supervisor at China Agricultural University’s Institute of Nutrition and Health, and Vice Chairman of the Technical Committee of the China Alcoholic Drinks Association.  

- **Qiu Shuyi**, Dean of the Brewing and Food Engineering College (Baijiu Research Institute) at Guizhou University, and member of the Guizhou Provincial Baijiu Expert Committee.  

- **Jia Zhiyong**, China’s Master Brewer, Chief Baijiu Taster, and President of the Shaanxi Liquor Association.  

- **Liu Jie**, General Manager of Shaanxi Datang Jinzun Liquor Culture Communication Co., Ltd. and Vice President of the Old Liquor Circle (Shaanxi Chapter).  

- **Xu Wei**, Chairman of Heger Consulting and Strategic Advisor for CCTV’s "National Brand."  

- **Gong Shu**, Chairman of the Guizhou Baijiu Enterprise Chamber of Commerce and President of the Guiyang Baijiu Enterprise Chamber of Commerce.  

- **Zhang Hongjun**, Chairman of Shaanxi Dukang Liquor Group and a Master Artisan of Chinese Baijiu.  

The event also drew extensive coverage from over **30 media outlets**, including **CCTV Finance, Shaanxi Broadcasting Network, Xinhua News, China Liquor News, and Wine Business**.  

### **Strategic Vision for the Future**  

Wang Yongsheng, Chairman of the group, delivered an opening speech emphasizing the symposium’s mission to **"pool industry wisdom and jointly pursue high-quality development."** Following this, **Zhang Hongjun** unveiled the **"Baishui Dukang Five-Year Strategic Development Plan,"** outlining a core strategy centered on **"National Sophora Old Light-Aroma"** liquor. The plan focuses on four key pathways: **quality foundation, production expansion, market breakthrough, and collaborative growth**, with the ambitious goal of **entering the top 10 light-aroma baijiu brands in China**.  

In a keynote speech titled **"National Sophora Old Light-Aroma: Inheriting Ancient Memories,"** Jia Zhiyong explored Baishui Dukang’s historical heritage and innovative craftsmanship.  

### **Insights from the Panel Discussion**  

The symposium featured a high-level forum on **"Sophora-Inspired Brewing & Ecological Growth,"** where six experts shared insights:  

- **Han Beizhong** highlighted **microbial technology** as the soul of baijiu flavor, noting Baishui Dukang’s use of **space-fermented koji** to enhance quality.  

- **Qiu Shuyi** praised the unique **"Sophora honey aroma with aged sauce notes"** and urged deeper research into fermentation techniques.  

- **Jia Zhiyong** emphasized the **Yellow River Basin** as a prime region for light-aroma baijiu and encouraged Baishui Dukang to lead the category.  

- **Gong Shu** stressed leveraging the **5,000-year "Dukang" cultural legacy** while maintaining quality standards.  

- **Liu Jie** pointed to the **collectible potential** of aged Sophora-aroma baijiu, suggesting a structured vintage market strategy.  

- **Xu Wei** identified **six growth opportunities**, including **category expansion, regional branding, and globalization**.  

### **Strategic Partnerships Signed**  

A major highlight was the **signing of multiple cooperation agreements**, marking a significant step in Baishui Dukang’s national expansion. These partnerships aim to integrate **distribution networks and technical expertise** to promote light-aroma baijiu’s growth.  

### **Conclusion**  

The symposium, blending **strategy announcements, expert discussions, and business collaborations**, showcased Baishui Dukang’s commitment to **innovation-driven, quality-first development**. Experts agreed that the event was not just a brand launch but a **thought leadership summit** poised to reshape the future of China’s light-aroma baijiu industry.  

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