从58%到75%！新加坡人越来越爱买本地菜，部长透露背后原因

2025年2月18日，新加坡永续发展与环境部长傅海燕在国会书面答复后港单选区议员陈立峰关于新加坡鲜农产品标识在促进本地农产品销售方面的成效问题。

以下内容为新加坡眼根据国会英文资料翻译整理：

陈立峰（后港单选区议员）询问永续发展与环境部长：

（a）自2020年推出的"新加坡鲜农产品"（SG Fresh Produce）标识对促进本地农产品销售的效果评估方式？

（b）该计划是否达成提升本地农产品销售目标？

（c）是否规划其他方案提升，以帮助本地农场与进口农产品竞争？

傅海燕（永续发展与环境部长）："新加坡鲜农产品"（SG Fresh Produce）标识旨在帮助消费者轻松识别本地农产品。新加坡食品局（SFA）调查显示，记得该标识并因此购买本地农产品的消费者比例从2022年的58%升至2023年的75%。

由于存在供应商和零售商促销等其他变量，无法单独归因使用标识(SGFP)的销售效果。但行业接受度显著提升：截至2025年1月，使用该标识的农场主、分销商及零售商达109家，较2020年增长超一倍。

新加坡食品局一直与业界合作，通过其他措施提高本地农产品的需求量。为鼓励食品企业采购本地农产品，于2023年3月推出"从农场到餐桌认可计划"，截至2025年1月已有101家餐饮企业加入。我们在政府采购中加入了一项标准，为那些采取了可持续发展措施（如获得“从农场到餐桌认可计划”）的企业加分。这些加分增加了他们获得政府餐饮合同的机会。

此外，新加坡食品局作为行业层面的供需协调机构，一直与新加坡鲜农总会(SAFEF)紧密合作，促进农民与食品企业签订长期商业合同。在新加坡鲜农总会及其合作伙伴的努力下，一些本地种植的蔬菜和鱼类现在分别以 “新加坡农夫市集”和“海峡鲜鱼 ”的品牌在职总平价超市价出售。公众的反应令人鼓舞。例如，自2024年5月推出以来，小白菜的销量增加了约五倍，去皮罗非鱼片等加工鱼类产品的销量增加了两倍。

新加坡食品局将持续优化政策组合，提升本地农产品市场竞争力。

以下是英文质询内容：

Mr Dennis Tan Lip Fongasked the Minister for Sustainability and the Environment (a) how is the effectiveness of the SG Fresh Produce (SGFP) logos in promoting the sales of local produce being measured since its introduction in 2020; (b) whether this initiative has achieved its goals of increasing sales of local produce; and (c) whether other schemes are being considered to help local farms better compete against imported produce.

Ms Grace Fu Hai Yien:The SG Fresh Produce (SGFP) logos aim to help consumers easily identify and support local produce. The Singapore Food Agency’s (SFA’s) survey found that the proportion of respondents who recalled seeing the SGFP logos on produce packaging and buying said local produce increased from 58% in 2022 to 75% in 2023.

We are unable to attribute the sales of local produce solely to the use of the SGFP logos as there are other measures such as promotions and publicity efforts by suppliers and retailers. We have observed growing industry acceptance of the SGFP logos. As ofJanuary2025, 109 farmers, distributors and retailers have used the logo on produce packaging and in marketing channels, which is more than double the number since it was first launched in 2020.

SFA has been working with the industry to improve demand offtake for local produce through other initiatives. SFA launched the Farm-To-Table Recognition Programme (FTTRP) in March 2023 to encourage food businesses to procure local produce. As of January 2025, 101 food businesses have been onboarded to the programme. We have incorporated a criterion in Government procurement to give additional points to businesses which have undertaken sustainability initiatives, such as being recognised under the FTTRP. The additional points increase their chances of securing Government catering contracts.

In addition, SFA has been working closely with the Singapore Agro-Food Enterprises Federation Limited (SAFEF), as an industry-level supply and demand aggregator, to facilitate long-term commercial contracts between farmers and food businesses. Through the efforts of SAFEF and its partners, some locally grown vegetables and fish are now sold at selected FairPrice outlets under the brand names “SG Farmers’ Market” and “The Straits Fish” respectively. Public response has been encouraging. For example, the sales for xiao bai cai have increased about fivefold while sales for processed fish products such as sliced skinless marine tilapia have increased twofold since the launch in May 2024.

SFA will continue to explore initiatives to facilitate demand offtake for local produce.