艺术融合新文旅 ｜ 无畏艺术机构与当代艺术李延双双入围2024福布斯中国

文旅设计与艺术的融合，不仅能够为旅行者提供更加丰富和深刻的文化体验，还能够促进地方文化的传承与发展。

文旅产业及设计与品牌，作为经济与文化的交汇点，其广度、深度与多样性在众多行业中独树一帜。当前，文旅领域正经历着一场前所未有的变革浪潮，发展逻辑得以重塑，商业版图持续扩张，产品创新层出不穷。与此同时，设计领域也在积极推动文旅产业创新综合服务体的建设，通过集聚高端设计人才资源，深度赋能企业创新发展，助力文旅产业链、人才链、创新链深度融合。

自2023年以来，居民旅游需求呈现井喷式释放，旅游消费观念亦发生深刻变化。消费者的需求从单一的景点游览逐步转变为对目的地的全方位体验，并且越来越注重旅游的多元化和高品质。在此背景下，文旅企业纷纷响应，通过打造互动性强的产品、营造多元化的场景与体验、创新“旅游+”融合新业态，来满足新兴客群的个性化需求，推动产业转型升级。

相应地，为满足人们的多元化需求，设计行业及相关上下游品牌需要具备敏锐的洞察力及创新思维，更多地结合中国文化传播及传承的理念，通过设计与品牌实现体验升级，既能促进“线上打卡”互动，也能提供“线下情绪价值”。

在这场变革中，一批杰出的设计师、企业家及优秀公司、投资机构、项目与城市脱颖而出。他们凭借敏锐的市场洞察力、灵活的应变能力，准确地捕捉行业发展趋势，实现了新旧业务的衔接与增长。这些行业标杆不仅展现了文旅产业的活力与潜力，更为行业的未来发展提供了值得借鉴的模式。

为表彰在文旅及设计领域做出杰出贡献的人物与企业，助力文旅产业高质量发展，福布斯中国联合中国设计平台“设计99”共同推出“2024福布斯中国文旅设计领导力评选暨福布斯中国文旅设计领导力子评选”。

本次评选面向全国文旅行业及设计与品牌的佼佼者，从文化引领、场景体验、商业潜力、创新创意等多个维度进行综合评价，旨在发掘并推广文旅、商业、科技等跨领域的领先项目与发展趋势，全面展现文旅行业及设计行业的领导力典范与创新成果。

无畏艺术NO WAY ART

致力于潮流艺术与文创领域多元结合的课题性研究，集艺术馆空间展览、潮流商品零售、新锐艺术家经纪、数字生态解决方案、新媒体娱乐化平台于一体的IP综合运营机构。针对艺术IP领域建立一个交流和发展的平台，并售卖包含自主开发商品与国内外知名潮流艺术商品，包括当代艺术品、潮流玩具、二次元周边、艺术衍生品等多个品类。着力于签约最具价值的艺术家，转化艺术家成为多元化艺术 IP ，同时将持续变现艺术 IP 的商业价值。拥有丰富的艺术商业资源及潮流艺术家储备；深耕艺术商业化行业 10 年以上的潮流文化主理人。深度绑定国内拍卖行、媒体资源，艺术报道、采访等持续输出。

Committed to the interdisciplinary research of trendy art and cultural creativity, we are an integrated IP operating agency that combines art gallery exhibitions, trendy product retail, emerging artist agency, digital ecosystem solutions, and new media entertainment platforms. We aim to establish a platform for communication and development in the field of art IP and sell a wide range of products, including self-developed products and well-known trendy art products from both domestic and international sources, such as contemporary art, trendy toys, secondary element peripherals, and art derivatives.

We focus on signing the most valuable artists and transforming them into diversified art IPs while continuously monetizing the commercial value of these art IPs. We have a wealth of art business resources and a reserve of trendy artists, and our trend culture curator has been deeply involved in the art commercialization industry for more than 10 years. We are deeply connected with domestic auction houses and media resources, providing continuous output in the form of art reports, interviews, and more.

当代艺术家；无畏艺术联合创立人、艺术IP SCREW创始人。

国内众多文化艺术与商业融合意见领袖，个人与艺术IP共同登入纳斯达克时代广场的中国艺术家，威尼斯艺术展邀约中国艺术家，西班牙皇艺合作艺术家，第九届金砖国家峰会受邀央视全球直播的中国艺术家，国内文化产业年度人物、澳门文化局特邀文化艺术导师，2019超级IP生态大会终审评委，犀牛奖设计大奖中国专家评审、世界青少年艺术节中国导师。宝马、中国标致、联想官方合作邀约艺术家。并著有《中国萌——打造红遍全球的吉祥物IP》等书籍。作品曾在诸多重要国内外公共艺术展、美术馆展览、受邀各大拍卖行拍卖，并被众多知名私人藏家收藏。

Yan Li, contemporary artist; co-founder of Fearless Art and founder of the art IP SCREW.

Yan Li is a prominent opinion leader in the integration of cultural arts and commerce in China. He is the only Chinese artist, along with his art IP, to be featured on the Nasdaq Times Square screen. He has been invited to the Venice Art Exhibition and collaborated with the Royal Academy of Fine Arts of Spain. Li was also the only Chinese artist invited to the 9th BRICS Summit for a live global broadcast by CCTV. He has been recognized as a Cultural Industry Person of the Year in China and serves as a special cultural art mentor for the Macau Cultural Affairs Bureau. Additionally, Li has served as a final judge for the 2019 Super IP Ecosystem Conference, a Chinese expert judge for the Rhino Awards Design Grand Prize, and a mentor for the World Youth Art Festival in China. He has collaborated with major brands such as BMW, Peugeot China, and Lenovo.

Yan Li is also an accomplished author, having written books such as "China Cute: Creating a Globally Popular Mascot IP." His works have been exhibited in numerous significant domestic and international public art exhibitions and museums, and they have been auctioned by major auction houses. Many of his pieces are held in private collections by well-known collectors.

This translation maintains the original content's detailed information while adapting it to a style more typical in English-speaking contexts, emphasizing Yan Li's prominent achievements and collaborations.